BRIDGEWATER STATE UNIVERSITY IS A LEADING SOUTHEASTERN MASSACHUSETTS COLLEGE. With a proud legacy dating back to its founding in 1840, Bridgewater State has long been known as a "Teachers College," becoming a beacon for education nationwide and pioneering new innovations in public education. 
Competition in higher education is tougher than ever, with schools compelled to market their brands and programs:
1. Undergraduate degree programs
2. Graduate degree programs
3. Evening and weekend degree completion programs
4. Online and hybrid curricula

We proposed a series of search marketing initiatives to reinvent Bridgewater State’s digital recruitment efforts:

1. SEO/Organic: "Deep Dive" evaluation of all facets of the website, with concrete recommendations to raise visibility and convert visitors into enrolled students.
2. Digital Display Advertising: Supporting open houses, infosessions, and other on-campus recruitment events for degree programs.
3. Keyword/Text Advertising: Focusing on keywords related to undergraduate degrees, graduate degrees, and specific curriculum areas of particular interest
4. Video Advertising: Extending the reach and frequency of the broadcast commercials against targeted audiences online​

Results: Summa Cum Laude

First institutional campaign, compared to same channels prior year:

• Click-Through-Rate: +64.2%

• Cost-Per-Click: -80.4%

• Spending: -91.3%

Those are actual performance numbers. With just a tiny fraction of the budget compared to the prior year, Lungfish created extraordinary efficiencies with tightly targeted campaigns, where CTR skyrocketed by +64% while the cost for each click plummeted -80.4%. While these results are truly exceptional, it's not unusual to see dramatic efficiency gains compared to other buyers.